Say It Loud Legacy

The mission for Say It Loud Legacy create an expansion of representation in unconventional athletic activities, this one being the Los Angeles Herbalife Triathlon.  We have created a team of 6 African American Athletes participating in all aspects of this event, swimming, biking and running.

We are raising money for our team registration cost, team triathlon support needs and the goal to donate $2500 for other underrepresented minority organizations that also aid and support extracurricular activities for children.

We are doing this to showcase talents and empower community growth using one of our Greatest Gifts, our VOICE.  We are going to do this is 4 ways:

1. Expansion of representation 

2. Media coverage/promotion of African Americans 

3. Community support and resources to even give the chance to start or do a new activity. 

4. Breakdown stereotypes

We Can.     We Do..     Legacy...

Why this Matters!!

Triathlons have struggled historically to attract women and minorities

Less than 0.5% percent of people who participate in triathlons are African-American. The issues surrounding lack of diversity in triathlon stem from deep-rooted discrepancies in privilege, wealth, culture, perceived social constructs, and actual social behavior. 

Triathlon has 3 components: Swimming, Biking & Running

“70 %  of Black adults in the United States cannot swim, a fact attributable to a complex mix of political, cultural, economic and geographical factors limiting access to pools, and the ramifications of generations lacking a strong swimming culture.”

"While 11% of all U.S. adults are African American, only 5.1% of U.S. bike riders in 2010 were African American.  87% of U.S. competitive cyclists are male, and 12% are female. " In a series of focus groups exploring barriers to bicycling in Portland, 100% of the African American participants expressed a fear that drivers would be hostile to them while they were cycling. The costs of purchasing a bicycle was cited as a major obstacle to cycling by 60% of participants in focus groups of African, African American and Hispanic Portland residents"

“African Americans — remain dramatically under-represented. Fewer than 1 in 4 runners in the United States is non-white, and only 2% of all runners are black, according to an annual survey by Running USA.”

We Can.     We Do..     Legacy...